Case Study

Nivea Men

Creating compelling fan engagement campaigns across the board

We helped Nivea Men leverage their relationship with LFC through a number of integrated digital campaigns which span video, online, gaming and apps. In our Shave a Balloon campaign, we designed, developed, encoded and built a game based on the same theme to drive engagement across all platforms.

We also created a Father’s Day campaign that brought to life Nivea Men’s positioning line of ‘Protection from everything… almost.’ Dad’s are our mentors and our minders, our shelter and our shield, a dependable rock in all weathers, selfless, unsung heroes who go the extra mile for us – without question. Perhaps we don’t say thank you as often as we should.

To say ‘Thank You Dad’ for Father’s Day, Fourth Wall developed, planned and filmed a stadium tour with a surprise to gift three unsuspecting Dads a VIP matchday experience. The films were shared on YouTube as well as Nivea/LFC’s social media channels were hugely successful.

We conceived and controlled every last, tiny detail, from the initial concept, filming, art direction and script, (we even staged-managed the crowd and the perimeter advertising displays).